Question
Do you agree with the notion that you use media to gratify certain needs? Take a look at Google Scholar and how the model
Do you agree with the notion that you use media to gratify certain needs? Take a look at Google Scholar and how the model has been studied in the last 3-4 years to determine if it is relevant drawing on two studies (use uses and gratifications as your key terms). You do not need to read the study in great detail but see if it seems the author is supportive of this theory or not. Remember, in reporting on the studies summarize them briefly using proper APA.
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Strategic Management An Integrated Approach
Authors: Charles W. L. Hill, Gareth R. Jones
10th Edition
111182584X, 978-1111825843
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