Do you agree with this discussion? What do you think about it? A franchisor is a company that has rights over trademarks and operations. A franchisor can grant a license to a franchisee to operation the franchisor's business and brand. On the other hand, a franchisee is an operator who purchases the rights to operate a business from a franchisor. The difference is each role. A franchisor provides a rights to operate the brand/business with guidelines to manage business systems to a franchisee (Blair & Lafontaine, 2005). A franchisor is generally liable for certain responsibilities, such as ensuring proper trademark use by franchisees and maintaining a supply chain to prevent consumer harm. Additionally, the franchisor must provide clear operational guidelines to franchisees. A franchisee, on the other hand, must adhere to these guidelines, including food preparation, store layout, and service standards, to uphold the franchise's reputation. As independent contractors, franchisees typically bear responsibility for their own actions, meaning the franchisor may not be liable for the franchisee's misconduct. For example, McDonald's as a franchisor provides branding, service protocol and recipes for making burgers, while local McDonald's store as franchisees operate the restaurants and serve McDonald's regular menus to consumers who expects the regular McDonald's burgers and servic