Do you consider marketing as an important human activity? Why or why not?

 

2. What happens when the business firm fails to sell its products?

 

3.What is a marketing concept?

 

4."What internal and external factors affect the marketing activities of the firm?

 

5.What variables are included in the marketing mix?

 

6. What are included in the term "product"? 

 

7. What does the firm do when it emphasizes "the place" in the marketing mix?