Do you recommend that the retailer bid more to take the top position (that is, j=1) or bid less to take the bottom position on the first page of the paid-search results (that is, j=11)? Please provide at least two scenarios/reasons why you might go against the recommendation from the first part of the question TTT Arial 3 (12pt) T 111 111 Do you recommend that the retailer bid more to take the top position (that is, j=1) or bid less to take the bottom position on the first page of the paid-search results (that is, j=11)? Please provide at least two scenarios/reasons why you might go against the recommendation from the first part of the question TTT Arial 3 (12pt) T 111 111