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Do you think Diet Coke could have been re positioned to change consumers' perceptions of it enough to be considered a drink equally appealing to
Do you think Diet Coke could have been re positioned to
change consumers' perceptions of it enough to be considered
a drink equally appealing to men? Why or why not?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
