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Do you think that the main idea / creative concept of the ad could be easily adapted to the particularities of the main offline channels
Do you think that the main idea / creative concept of the ad could be easily adapted to the particularities of the main offline channels (such as out of home, print or radio)? Why?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
