do you think the adage saying "any publicity is good publicity" is realistic or true? Justify your answer. In PR crisis management, three (3) options are often considered: rebranding (changing name, logo, and more), confronting the issue (talk about the issue publicly), remaining silent (not talking about the issue you are associated with). Which one seems to be more successful, in this particular case, and why the others would not be? Let's be creative! Many videos showed other beer bottles wearing masks near any Corona beer bottle. How would you have responded to this in an ad? (without making any false health claim)