DOCE is planning to launch their soft drink brand in the country. Their product line will be a reflection of Gourmet's soft drink line. DOCE's management is of the view that they should test market the new product before full scale launch in order to strain-out the uncertainties (if any) in the product and the communication plan.

a)Discuss in detail, all the options DOCE has when it comes to test market the new product and the market communication plan?

b)Which option suits the company under the given circumstances and why?