Doctors with Wings is a registered charity that raises fund to send volunteer doctors and nurses to medical emergencies around the world. Those emergencies can arise for any reason, ranging from famine to war or major outbreaks of disease. Funding primarily comes from Government agencies and corporate donations, although the charity seeks donations from the public, as well as medicines and other supplies from manufacturers. The majority of volunteers are recruited, often with the support of teaching hospitals, immediately after qualification. These new doctors are often persuaded to donate their time to the charity during presentations made by volunteer doctors who have just returned from a medical emergency.

Bryson, in 1995 book, Strategic Planning for Public and Non-Profit Organisations, makes the following statement:

I would argue that if an organisation has time to do only one thing when it comes to strategic planning, that one thing ought to be a stakeholder analysis.

Required:

Critically discuss the components and process of such an analysis and the benefits that Doctors with Wingswould gain from the exercise.

Evaluate the principal stakeholders in the organisation and analyse the nature of the influence and importance that they hold in their relationship with the charity.