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Does opinion leadership influence a consumer's need or want? A) B) Explain cognitive dissonance theory. How can marketers reduce Dissonance experienced by consumer?
Does opinion leadership influence a consumer's need or want? A) B) Explain cognitive dissonance theory. How can marketers reduce Dissonance experienced by consumer?
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The detailed answer for the above question is provided below A In business opinion leaders wield considerable power They are a reliable and trusted so...
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Advertising and Integrated Brand Promotion
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
6th edition
538473320, 978-0538473323
