What is brand proliferation and why is it occurring? Why do consumer sales promotions become more commonplace

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What is brand proliferation and why is it occurring? Why do consumer sales promotions become more commonplace in the face of rampant brand proliferation? Why do trade sales promotions become more frequent when there is excessive brand proliferation?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:46 AM

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What is brand proliferation and why is it occurring? Why do consumer sales promotions become more commonplace

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Every year thousands of new brands many of them actually variati...View the full answer

Advertising and Integrated Brand Promotion

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