Does the strategy seem to be keyed to a cost$-$based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?

Multiple Choice

Apple's strategy is keyed in on a cost$-$based advantage by providing its products at a lower cost, which rivals find hard to match.

Apple$$s strategy is keyed in on the unique needs of a niche market by outcompeting rivals by having lower costs and being able to serve niche consumers at a lower price.

Apple$$s strategy is keyed in on a best$-$cost provider strategy, which is a combination of low$-$cost provider and differentiation strategies which aims at having lower costs than rivals while simultaneously offering better differentiation attributes.

Apple$$s strategy is keyed in on copying the strategies of its most successful industry rivals.

Apple$$s strategy is keyed in on differentiating features from that of its rivals in ways that will appeal to a broad spectrum of buyers.