does your company have a all known brand? which of the three mechanisms- status, uncertainty taste formation
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Question:
does your company have a all known brand? which of the three mechanisms- status, uncertainty taste formation - applies to your company? keep in mind, it might be more then on or perhaps non at all.if non of the three mechanisms applies brand lifts WTP? could it be that your brand does not contribute to WTP?as always if you are not affiliated with the company, please pick that interest you
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