Dogmatism is the principle of pleasure seeking.

a$.$ True

b$.$ False

Consumers who are increasingly operating on the principle of hedonism avoid luxury cars, good$-$tasting foods and beverages, digital innovations, and exciting vacations.

a$.$ True

b$.$ False

With a low$-$effort hierarchy of effects, the time between awareness of an innovation and its trial or adoption may be brief.

a$.$ True

b$.$ False

Symbolic items such as a mother's wedding gown, family mementos, and photos are important to those high in materialism.

a$.$ True

b$.$ False

According to consumer segments identified by VALS, formerly known as Values and Lifestyles, strivers have the highest discretionary income, value self$-$sufficiency, and family.

a$.$ True

b$.$ False