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Doing my paper on Starbucks. Need some help with this section. I. The Brand's Use of Digital Marketing: In this section, you will examine the
Doing my paper on Starbucks. Need some help with this section.
I. The Brand's Use of Digital Marketing: In this section, you will examine the current marketing strategies used by the brand you selected.
- Describe the strategy the brand is using to position itself in digital media (social, mobile, and online). Support your description with examples.
- Describe how the brand's digital media strategy relates to its overall marketing campaign seen in print, television, and online. Support your
- description with examples.
- Examine whether the digital marketing activity aligns with the organization's overall brand. Support your response with examples.
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
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