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Dollar Deals sells a single product that has a unit variable cost of $9 per unit. The company's total fixed costs are $220,000. The company
Dollar Deals sells a single product that has a unit variable cost of $9 per unit. The company's total fixed costs are $220,000. The company estimates demand at various activity levels as follows:
Units Demanded | Unit Price |
54,000 | $15 |
65,000 | $14 |
72,000 | $13 |
82,000 | $12 |
What price should Dollar Deals charge to maximize profits?
$12 | ||
$15 | ||
$14 | ||
$13 |
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