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Dollar Deals sells a single product that has a unit variable cost of $9 per unit. The company's total fixed costs are $220,000. The company

Dollar Deals sells a single product that has a unit variable cost of $9 per unit. The company's total fixed costs are $220,000. The company estimates demand at various activity levels as follows:

Units Demanded Unit Price
54,000 $15
65,000 $14
72,000 $13
82,000 $12

What price should Dollar Deals charge to maximize profits?

$12

$15

$14

$13

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