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Dollar General sells convenience items such as light bulbs,laundry detergent, and milk at a lower price than a customer paysat a grocery store, but the

Dollar General sells convenience items such as light bulbs,laundry detergent, and milk at a lower price than a customer paysat a grocery store, but the company is still able to maintainsatisfactory profit margins. Dollar General is an example of_______ in the convenience store industry.

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reengineering

cost leadership

production innovations

efficient labor

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