Dollar General Targets Millennials with DGX Concept Stores Discount grocer Dollar General has the Millennial shopper in mind with a smaller-format 3,400-square-foot DGX concept store. The idea of the smaller store concept is to better serve busy city-dwellers in a convenient, easy-to-shop format. Source: USA TODAY, February 3, 2017 Thinking of DGX store as a production plant, explain why Dollar General is opening smaller stores. Is Dollar General's decision a long-run decision or a short-run decision? Thinking of a DGX store as a production plant, Dollar General is This is a decision because it involves opening smaller stores because it O A. short-run; labor O A. wants to shift the average total cost curve upward O B. long-run; shifting a long-run curve O B. wants to decrease the number of employees O C. short-run; a short-run cost curve C. is currently experiencing diseconomies of scale O D. long-run; changing the plant O D. wants to produce on a new long-run average cost curve