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Dominic sells high end appliances. Knowing his customers weigh the costs versus the benefits associated with different options, Dominic decides which products to offer and

Dominic sells high end appliances. Knowing his customers weigh the costs versus the benefits associated with different options, Dominic decides which products to offer and what prices to charge based on the way his customers think. Dominic operates in the _________ marketing era.

Group of answer choices

production

sales

marketing

value-based marketing

all of the above

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