Question
Domino's Pizza began filling in potholes as a way to promote their brand while helping the community have better roads. Each repaired pothole had their
Domino's Pizza began filling in potholes as a way to promote their brand while helping the community have better roads. Each repaired pothole had their logo on it and made a smoother ride for pizza delivery. This is an example of ___________.
Multiple Choice
Guerilla marketing
Engagement marketing
Sponsorship
virtual marketing
Oreo's partnered with Lady Gaga to create a pink and green cookie. When WPTV picked up the story and added it to their 5:00 pm newscast this is an example of ___________.
Multiple Choice
Advertising
Product engagement
Guerilla marketing
Public Relations
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Hotel Operations Management
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller
3rd edition
013433762X, 9780134342641 , 978-0134337623
