Question
Don Peppers and Martha Rogers developed the concept of One-to-One Marketing in 1994. Outline the steps companies need to take to engage in one-to-one marketing
Don Peppers and Martha Rogers developed the concept of One-to-One Marketing in 1994. Outline the steps companies need to take to engage in one-to-one marketing with their customers.
please provide a full explanation with steps.
Thank you
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
