Question
Don Peppers and Martha Rogers developed the concept of One-to-One Marketing in 1994. Outline the steps companies need to take to engage in one-to-one marketing
Don Peppers and Martha Rogers developed the concept of One-to-One Marketing in 1994. Outline the steps companies need to take to engage in one-to-one marketing with their customers.
Please link and sources used.
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
