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Don Peppers and Martha Rogers developed the concept of One-to-One Marketing in 1994. Outline the steps companies need to take to engage in one-to-one marketing
Don Peppers and Martha Rogers developed the concept of One-to-One Marketing in 1994. Outline the steps companies need to take to engage in one-to-one marketing with their customers.
Explain in detail each step.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
