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Dong Dong Inc. produces and sells DVDs to business people and students who are planning extended stays in China China . It has been very

Dong

Dong Inc. produces and sells DVDs to business people and students who are planning extended stays in China

China. It has been very successful with two?DVDs: Beginning Mandarin

Mandarin and Conversational Mandarin

Mandarin. It is introducing a third?DVD, Reading Chinese

Chinese Characters. It has decided to market its new DVD in two different packages grouping the Reading Chinese

Chinese Characters DVD with each of the other two language DVDs.

image text in transcribed
V ' . Dong Inc, produces and sells DVDs to business people and students who are planning extended stays in China, Information about the separate DVDs and the packages follow, It has been very successful with two DVDs: Beginning Mandarin and Conversational Mandarin. It is introducing a third DVD, Reading Chinese Characters lt has decided to market its new DVD in two different packages DVD Selling Price grouping the Reading Chinese Characters DVD with each of the other two language DVDs. Beginning Mandarin (BegM) $ 72 R (1 th I- t- ea e Conversational Mandarin (ConM) $ 112 Reading Chinese Characters (RCC) $ 48 BegM + RCC $ 100 ConM + R00 $ 140 Requirement'l. Using the selling prices, allocate revenues from the BegM + RCC package to each DVD in that package using (a) the stand-alone method; (b) the incremental method, in either order; and (c) the Shaple method (Round your answers to the nearest cent } BegM RCC (a) Sta ndial one (b) Incremental BegM primary user RCC primary user (c) Shapley

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