Donnie has been spending a lot of time in the library lately. As part of his task in developing a new public relations campaign for Whizzo Cola, he has been poring over newspapers from the $1950$ s to the present day to see how other soft drink companies approached the task of selling sugary, fizzy drinks to the general public. Donnie is engaged in research to help formulate his ideas.

primary

archival

evaluative

quantitative