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Dont co.py from the past. thank you! Shifts in the external marketing environment often necessitate changes in a company's marketing plans. All companies are affected

Dont co.py from the past. thank you!

Shifts in the external marketing environment often necessitate changes in a company's marketing plans. All companies are affected by external factors. One social/cultural external marketing factor that marketers are currently focused on is consumers who are very busy or time starved.

Dual-career families (families where both parents work) have a poverty of time (they are rushed and lack enough time to do many important tasks), with few hours to do anything but work and commute to work, handle family situations, do housework, shop, sleep, and eat.

Describe how your poverty of time has affected how you shop and what you buy. Be specific. Think about the products or services you use to help you save time and how you shop for them. List and explain in detail 2 different products or services or ways you shop that help you save time.

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