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Dottie is the manager of a pet store and wants to display signage in the window advertising dog food on sale. What type of signage
Dottie is the manager of a pet store and wants to display signage in the window advertising dog food on sale. What type of signage should she use?
point of sale
lifestyle
promotional
category
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
