DP WORLD TAKES PORT MANAGEMENT TO THE NEXT LEVEL

DP (Dubai Ports) World has reason to be proud of its accomplishment of becoming one of the leading terminal operators in the world. Today, DP World has 50 terminals in 31 countries, and 11 new terminals are under development. The firm employs an international professional team of more than 30,000 people to serve customers in some of the most dynamic economies in the world.

DP World has adopted a customer-centric approach to enhancing its customers' supply chains by providing quality, innovative services to effectively manage container, bulk, and other terminal cargo. The firm invests heavily in terminal infrastructures, technologies, and people to best serve its customers.

DP World management wanted to take things a step further and decided to make the loading and unloading of containers operate on "just in time" principles to improve container turnaround. It found that Radio Frequency Identification (RFID) technology was an effective way of increasing the efficiency of truck movements through port access gates.

Today, DP World uses RFID-enabled automatic gate systems at the port terminals it operates in Dubai and Australia. According to Mohammed Al Muallem, managing director of DP World UAE, "By introducing the automated gate system, we are not only - eliminating traffic congestion but also eradicating a number of lengthy procedures, increasing productivity at our ports, and improving customer satisfaction. Our customers will now be able to have their goods cleared and shipped at much faster speed."

RFID has enabled DP World to increase the productivity of container handoffs, speed the entry and exit of trucks through terminal gates, and increase fuel efficiency. Victoria Rose, regional office project coordinator at DP World Sydney stated, "We saw that RFID could improve gate efficiency through improved truck management, reduce queues and congestion around gates, and remove the number of trucks from public roads by streamlining truck-processing procedures."

Identec's RFID-based solution has also enabled DP World to improve customer satisfaction by enhancing the efficiency of customers' supply chains through smoother, faster, and more effective delivery of their containers at terminal gates. The elimination of lengthy paper transactions and manual inspections at gates and the reduction in manual data input errors demonstrate DP World's customer- centric approach to delivering a superior level of service. The technology also allows transport companies to save time, increase revenues, and reduce costs.

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