Question
Dr. Bailey's example of Westin hotel's rewards program collecting her usage information in exchange for occasional upgrades and incentives is an example of.... A.top down
Dr. Bailey's example of Westin hotel's rewards program collecting her usage information in exchange for occasional upgrades and incentives is an example of....
A.top down marketing
B.bottom up marketing
C.informational marketing
D.relationship marketing
E.transactional marketing
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
