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Dr Ornish prepared to analyze the impact of this information about the Three Pillars of Healthcare Innovation on his business model. 1. Pillar One -

Dr Ornish prepared to analyze the impact of this information about the Three Pillars of Healthcare Innovation on his business model. 1. Pillar One - Type of innovation: characterize the following dietary programs into one of the three types of innovations: consumer facing, technology commercializing and cost cutting. Dietary Program Consumer facing Technology commercializing Cost cutting Food programs Drugs Support programs Medically supervised nutrition programs Hospital based bariatric surgery Dr Ornish plan Forest Bariatric Centers Incentive programs 2. Pillar 2 - Six factors alignment: in each program category, identify the best and worst alignment with the Six Factors of structure, financing, consumers, accountability, technology and public policy that affects healthcare ventures? 3. Pillar 3 - Business model elements: in each of the 3 types of innovations, which has the most successful business model and why?

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