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Dr. Thompson observed a type of consumer behavior he calledpolitical consumerism, in which consumers seek to consciously resist structural constraints through alternative consumption practices. He
Dr. Thompson observed a type of consumer behavior he called"political consumerism," in which consumers seek to consciously resist structural constraints through alternative consumption practices. He indicated he and his colleagues have continued research in the area to confirm their observation as a potential emerging trend. Discuss consumer trends and their importance to marketers.
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