Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Dragged Out of Their Seat The Situation United Airlines had noticed customers posting videos across multiple media outlets showing airport police dragging a passenger. Dr.

image text in transcribed
Dragged Out of Their Seat The Situation United Airlines had noticed customers posting videos across multiple media outlets showing airport police dragging a passenger. Dr. David Dao. off a United Airlines flight. Dao appeared to have a bloodied face. The airline defended its actions. stating that it was customary practice to remove paying passengers on full flights so that offduty crew members. needed at the flig ltt's destination, could have a seat. United reported that passengers were asked if they would voluntarily give up their seat for compensation, and three passengers agreed. But four seats were needs :1, so the airline moved to its next action in their protocolasking passengers to leave the plane. Dao reportedly was asked. and when he refused. the airline instructed airport security to remove him. United CEO lUscar Munoz immediately issued an apology. saying that it was unfortunate that sometimes 'we have to re-accommodate customers." One woman reacted to this statement by posting on Twitter. 'Nice to know that re-accomrn odate on United now means 'drag you violently out of your seat." A few hours after United EEG scar Mu noz's initial apology. the company seemed to go on the offensive when it circulated a letter in which Munoz appeared to blame Dao. saying he defied the officers. Finally. a few days later. the airline changed its position once againr when Munoz stated that 'United would take full responsibility for the situation.' He also pledged that the company would conduct a full review of its policies in re-aocommodating paid passengers to give off-duty crew members their seats and its interaction with law enforcement agencies within a few weeks. The company subsequently issued a report stating that the incident involving Dao \"was a failure of epic proportions that's grown to this breach of public trust. We get that. We let our policies and procedures get in the way of doing the right thing.\" INSTRUCTIONS 1. Create a public announcement from Uscar niunez. 2. Include both negative and positive elements as stated in the case. 3. Think of how your words will win back customers. Ir Minimum 25D Maximum 35!] words - Proper paragraph;Ir sentence structure I No Bullet points I Be prepared to appoint someone in your group to present the announcement

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Productive Work

Authors: Antonio Marques Mendes

1st Edition

B001KMJPYE, B0CSBS4KXX

More Books

Students also viewed these General Management questions