1. Dragon Corp., through research, has determined that its salespeople need more training in customer service. What phase in the training processes model would be next for the company executives to engage in?
2. Econo Airlines does not serve free food or drinks on its planes, gives an industry low amount of legroom and charges one dollar for each onboard use of the lavatory, among other inconveniences that it subjects its passengers to. Please identify a phrase that is likely Econo Airlines' marketing strategy and described how Econo Airlines hopes to draw customers.