Draw a owchart of CRU's operations. What was the utilization achieved by CRU last year? Calculate the average time spent by a unit in each buffer last year. Calculate the average weekly prot (revenues variable costs depreciation) to CRU last year. Ignore labor and facility costs in this calculation; we assume that they are fixed. How does 'dle contribution margin compare with the weekly depreciation? "What do you think about the decision to launch a sales drive this year? If you had a chance to advise Sarkis, what actions would you suggest Sarkis focus on to improve performance at CRU'? (Give a concrete plan listing the resulting benets.) What are key performance measures that he should focus on? Exhibit 2 contains the pricing scheme used by CRU. Sarkis has to decide how the sales effort will be assigned among the various market segments (represented by duration of rental). There are three options that have been suggested by the vice president of sales= and a decision has to be made. The three options have the following outcomes: I Capture 50% of the four-week market, 30% of the eight-week market, and 10% of the twelve-week market I Capture 40% of the four-week market, 40% of the eight-week market, and 20% of the twelve-week market I Capture 20% of the four-week market, 50% of the eight-week market, and 25% of the J____1___ ____ _1_ .__ _._1__A