Question
Draw out five examples for each of the three types of involvement from your daily life. HERE ARE THE TYPES: Product involvement: When we are
- Draw out five examples for each of the three types of involvement from your daily life.
HERE ARE THE TYPES:
Product involvement: When we are involved more with the product or service.
Advertising involvement: When we are involved with the promotion message or specifically the advertisement of the product or service.
Purchase situation involvement: IN this case we are involved mostly with the situation of the purchase rather than the product or service itself, or advertisement for that matter
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
