1. Draw the business model canvas for Wildfang's current operation.
2. Identify the relevant strengths of the two different business model design options:
   • What are the changes required to the Wildfang model for each of the two potential future designs
   • Which of the design options better serves Wildfang customers now (and future, if that will be different)? Why
   • What are the strengths, weaknesses, opportunities and threats for each of the future business model designs?
3. Based on what you know from this case, which one of the two future business model designs would you recommend to Emma Mcilroy and why?

Reference: HBS Case: Business Model Innovation at Wildfang