Drawing from the same movie theatre case study and the product differential model, what level of Levitt's product differentiation map or value hierarchy are movie theatres operating at when they become luxury outposts that offer a new concept of "dinner theatre"; new , upscale food, such as wine-poached jumbo shrimp (Kansas City), shredded duck tacos (South Barrington, Ill.), or lobster rolls with Thai sauce (Redmond, Wash); valet parking; oversized, comfortable leather chairs; and a state-of-the art 3D capable, HD movie viewing experience with ear popping surround surround systems in stadium-style seating or a movie theatre redesigned with dinner tables. This is where all the competition is today! What level are these movie theatres operating today at as they clearly attempt to differentiate their product? Group of answer choices Generic product Augmented product Unrefined product Expected Product Potential product