Drop Down Answers:

1-4. Vertical, Horizontal, congeneric, conglomerate

2. Types of mergers Aa Aa Mergers often are classified according to the merger's participants and their lines of business. Identify each of the following four types of mergers: Motive for Merger Description A merger between two retail giants producing the same type of clothing A merger between a firm and one of its customers or suppliers A merger between an electrical appliance company and a personal hygiene company A merger between firms that are in the same industry but in different areas of that industry and lack a customer-supplier relationship If McDonald's were to merge with Burger King, the merger would be described as a: Vertical merger O Horizontal merger O Congeneric merger O Conglomerate merger