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Dttring the COVID- l 9 pandemic, the Singapore government announced various precautionary measures, amid a spike in C OVIDlg connnunity cases. As a result. hawkers
Dttring the COVID- l 9 pandemic, the Singapore government announced various precautionary measures, amid a spike in C OVIDlg connnunity cases. As a result. hawkers Twho relied on footfall have experienced a signicant decrea se in their business. As a group. you decided to help these hawkers as well as earn some extra income by setting up a Facebook page to introduce hawkers and to help them connect with potential customers. As part of your service. you intend to take photographs and videos of the hawkers. write interesting descriptions and articles about each hawker and its menu and source for delivery riders. For every order made on your Facebook page. your group intends to charge a small commission for the services offered via the Facebook page. However. there is no firm plan yet to offer this service on a regular basis. As one of your group members said. it really depends on the demand and whether each of you have enough time to do this regularly. especially if there are complex regulatory requirements on an ongoing business. Some ofyour' group members noted that there are various other online platforms and apps offering food delivery services. Such competitive rivalry and some uncertainty over the duration of government measures relating to the \"reopening\" of Singapore may result in an unprofitable business. Your group members are worried about personal liability in the event of such losses. You are also concerned about how to allocate responsibilities within your group for management and control of this proposed service. At the sarrre time. your group is excited about future growth prospects. especially if there are opportunities relating to government funding and support for start-ups and seeking additional investors to grow this business. Some group members have even brainstormed on possible ideas to offer a subscription plan for hawkers and customers, and to hire employees to manage the social media marketing and delivery teams. as part of the growth prospects of this service. (a) Based on the scenario given above. discuss bro (2) key forms of intellectual property assets for the proposed business. In yorn' answer. you should provide specific examples and. where relevant, illustrations of such intellectual property assets. (b) Select one (I) intellectual property asset from your answer in Question 2(a). lComment on the importance of some key aspects of that intellectual property asset and how the proposed business can leverage on such aspects to gain a competitive advantage. (c) Explain how the proposed business mentioned above can appropriately establish itself as the legal owner of intellectual property rights relating to its trade marks in Singapore. In your answer. you should discuss the steps taken by the proposed business {and where relevant. the Intellectual Property Office of Singapore in terms of reviewing similar marks} to ensure that those rights do not infringe third parties' trade marks
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