Question
Dual adaptation strategy, in the context of international product decisions, means: (A) Modification of product and packaging it to meet local requirements. (B) Changing product
‘Dual adaptation strategy’, in the context of international product decisions, means:
(A) Modification of product and packaging it to meet local requirements.
(B) Changing product and price to meet local requirements.
(C) Modification of product and the marketing communication to suit the foreign markets.
(D) None of the above.
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
