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Dual distribution refers to - A level of distribution density we're by a firm select a few retailers in a specific geographical area to carry
Dual distribution refers to
- A level of distribution density we're by a firm select a few retailers in a specific geographical area to carry its products
- an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product
- The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online
- professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact
- A practice whereby one firms marketing channel is used to sell another firms product
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