Dual distribution refers to

- A level of distribution density we're by a firm select a few retailers in a specific geographical area to carry its products

- an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product

- The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online

- professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact

- A practice whereby one firms marketing channel is used to sell another firms product