duction (10%) Start the critique with a brief yet professional introduction. Demonstrate understanding of the importance of keywords to organic search and the ranking of websites in Google and another major search engine (e.g., Bing or DuckDuckGo). Keyword Identification (20%) Identify the keyword terms that a consumer would use that would lead them to accidentally or indirectly find the website, e.g., the products the company sells. Identify the keyword terms that a consumer would use to intentionally or directly find the client's website, e.g., the company's name. Search Results (40%) (1) Show the organic search results from keywords that are indirectly connected to the company's name, in terms of page rank in Google and in another major search engines (Bing or DuckDuckGo); (2) Show the organic search results from keywords that are directly connected to the company's name, in terms of page rank in Google and in another major search engine (Bing or DuckDuckGo). A table format is expected. Search Results Accidental Search Identify keyword terms consumers might use to accidentally find the client's website. E.g.. the product the company sells. Intentional Search Identify keyword terms that directly 4. connect to the company's name 14. and location. Keywords Google results (Page Rank) Other Search Engine results (Page Rank) Conclusions and Insights (20%) Provided conclusions and insights as to what is working well for the company for SEO, and what needs improvement. Grammar, Style and Format (10%) Write in the manner and tone of a digital marketing consultant. Used headings. Met a high standard of grammar, spelling, style and readability. Follow the expected format. Maximum of 2 pages