Due Date: BEFORE Frlday 21\" October. 11am. Due Place: Canvas {this wlll be placed through turnltin.oom}. Format: Complete the attached Appendix [also available as a separate Word document on Canvas). Once completed. convert this into a PDF document for submission. Your submission MUST be in PDF format. If your assignment is uploaded as a Word document and formatting issues occur. you will be penalised. Note: Please ensure that you obtain a receipt when you submit your assignment to Canvasumitinsom should this be required as proof of submission. Please refer to the Department of Marketing Undergraduate Protocol for information about late assignments and plagiarism. Taalra Involved Questionnaire design is an important skill for Market Researchers. You have been provided with eight questions which might appear in questionnaires (see Appendix]. which you are to critique and redesign. This involves the following: 1. Carefully check each question provided. Based on what you have learned about questionnaire design. measurement. and scaling. highlight and explain any issues that exist in the question provided. Beside each issue that has been identified. outline why it is an issue. Ensure that you refer to: {1} the relevant principleiei of questionnaire design from your lecture notes and readings. and {2) you relate your answer to the survey question provided. 2. Redesign each of the eight questions to account for any issues that you have identied. You can use the question I have provided as a template and make your amends to these. Ensure that you clearly marl: your corrections In red font. ASK ALL RANDOMISE STATEMENTS SINGLE RESPONSE PER ROW Q3. In a typical week, how often do you do eat each of the following foods? Rarely Often Very Often Don't Never Sometimes Know 1 Pork 3 4 5 99 2 Lamb 3 4 5 99 3 Chicken 2 3 4 5 99 4 Fish 3 4 5 99 5 Beef 4 5 99 Goat 4 5 99 7 Duck & Rabbit 3 4 5 99 Venison 2 3 4 5 99 Other, please 9 specify 2 3 4 5 99 [EXCLUSIVE] Briefly discuss the principle(s) of questionnaire design breached in the survey question above. Complete your answer here. (Maximum 300 Words, 10 Marks) Redesign the survey question above to better reflect correct principles of questionnaire design. Note: This means remodelling several aspects of the question format e.g., phrasing, structure, and/or other elements to reflect the correct principles of questionnaire design. This does not entail you to describing how you would redesign it, nor does it require you to elaborate on the process of how you should change the question. (10 Marks)