Due date: Week 7 Friday, 28 of April 2023, at 5.00 pm AEST.

Length: The report must be 1600 words in length (excluding the title page, table of contents, reference list, and appendices).

Weighing: 40 %

Format: Text for your report should be word-processed, Times New Roman, 12 size font, and line spacing (1.5). There is a minimum of 10 academic journal articles in APA style (7th ed.)

Submission:Please submit a Word file (.doc or .docx) via the assessment link on Moodle.

Task Description:Choose a reputed 'service providing company' of your preference. You can choose the same company you had worked for assessment task 1. In this assessment task, you will develop a services marketing case on how culture shaped the service providing company's marketing mix elements in the digital world.

Your case should include the following key features.

Background: Provide some key facts about the company/industry and its current sales, market share, and/or growth potential.

Culture's effect on service operation: Identify and discuss some key issues of cultural challenges that the company had faced earlier and their effects on the company's service offering and marketing mix (4P) elements.

Strategies implemented to overcome the challenges: Identify and discuss the most appropriate two (2) elements of the 4P strategies that the service providing company had implemented to overcome the cultural challenges. Explain with relevant theories you have studied in this unit.

Lessons learned: Reflect and explain what you and/or other relevant companies in the same industry can learn from this case. Make specific suggestions with justification.

Present the report in a professional manner, including expression, grammar, sentence, style, format, title page, table of contents, citations, references, etc.

Please find below some notes for this task.

- Consider relevant cases, textbook(s), published research papers, marketing theories, authentic Web sources, reviews, etc.

- You can also find supplementary information in various secondary sources, including annual reports, trade journals, Websites, press releases, advertisements, and News.

- Two (2) points will be deducted for assessments that are under 1400 or over 1800 words.

- There will be a late penalty of 2 marks (5% of 40) for each day late.