Due to increased concerns about childhood obesity, some food marketers have adopted new strategies for marketing and advertising to children. The most recent example is McDonald's announcement with regard to the company's plans to restructure its Happy Meals by adding more nutritious, healthier items $($McDonald$\text{'}$s$,2011).$ Moreover, Jack in the Box has pulled its toys from the kids' meals as of June $2011($AdvertisingAge$,2011).$ These strategies are all examples of:

corporate social responsibility.

legal responsibilities.

a duty to engage in social marketing.

a duty to engage in cause marketing.

cultural responsibilities.