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Due to increased globalisation and flow of trade between countries, marketers today face increased pressure to deliver and are required to measure the performance of

Due to increased globalisation and flow of trade between countries, marketers today face increased pressure to deliver and are required to measure the performance of their marketing plans. 


With regards to the above statement evaluate in detail the marketing metric tools managers can use to measure performance.

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There are various marketing metric tools and key performance indicators KPIs that managers can use to measure their marketing performance Heres a detailed evaluation of some of these tools 1Return on ... blur-text-image

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