Question
Duffy DogInteriors, an interior design company, has experienced a drop in business due to an increase in interest rates and a corresponding slowdown in remodeling
Duffy DogInteriors, an interior design company, has experienced a drop in business due to an increase in interest rates and a corresponding slowdown in remodeling projects. To stimulate business, the company is considering exhibiting at the Middleton Home and Garden Expo. The exhibit will cost the company $15,150for space. At the show,Duffy DogInteriors will present a slide show on a laptop, pass out brochures that were printed previously (the company printed more than needed), and show its portfolio of previous jobs.
The company estimates that revenue will increase by $39,990over the next year as a result of the exhibit. For the previous year, profit was as follows:
Revenue$214,624Less:Design supplies$18,059Salary of Samantha Spade (owner)82,377Salary of Kim Bridesdale (full-time employee)55,607Rent18,822Utilities6,840Depreciation of office equipment3,860Printing of advertising materials843Advertising inMiddleton Journal2,970Travel expenses other than depreciation of autos2,970Depreciation of company cars10,850203,198Net income$11,426
Assume that design supplies and travel other than depreciation are variable costs.
Calculate the impact of the exhibit on company profit.(Round intermediate calculations to 4 decimal places, e.g. 0.3215 and final answer to 0 decimal places, e.g. 125.)
Company profit will increase or decrease
by (enter a dollar amount)
Should the company exhibit at the home show?
The companyshould/should notexhibit at the home show.
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