Dunkin' Donuts' "The Braves win, you win" campaign which offered a coupon for a free cup of coffee after every Braves win is an example of -------strategy. 1. Pricing 2. product 3. distribution 4. promotion Dunkin' Donuts added several varieties of coffee to the menu, including traditional hot coffee, latte, cappuccino, and iced coffee, representing a change in which element of the marketing mix? Multiple Choice 1. product 2. price 3. place 4. promotion Which of the following is an example of a product line at Dunkin' Donuts? Multiple Choice 1. Location that are "on the way" for consumer 2. The mix of coffee and doughnuts on the menu 3. The doughnut manufacturing process 4. offering various varieties of doughnuts Dunkin' Donuts advertisements often refer to higher-priced Starbucks coffee options. This is an example of Multiple Choice 1. psychological pricing. 2. price skimming. 3. price discounting. 4. reference pricing. Because Dunkin' Donuts' market coverage includes retail outlets, convenience stores, grocery stores, and direct distribution of bagged coffee via the Internet, it is best described ----- as distribution Multiple Choice 1. selective 2. exclusive 3. wholesale 4. intensive