week 15 Assignment

Principles of Marketing 3324

Although the cost of an average B2B sales call is expensive, many firms believe they couldn't do business without their sales forces. Customers can buy many products and services without the help of a salesperson, but in many other cases, it is worth the extra cost built into the price of a product to be educated about the product or get valuable advice. Salespeople can also simplify the buying process and therefore save the customer time and hassle.

1 Do you agree with the argument above?

2 What can be done to enhance the value of personal selling in the digital era?