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DuPont equation used to calculate the Return on Investment (ROI) ratio. Discuss how this equation can be distilled into two component ratios: 'margin' and 'turnover',

DuPont equation used to calculate the Return on Investment (ROI) ratio.

Discuss how this equation can be distilled into two component ratios: 'margin' and 'turnover', and explain how the relationship between these component ratios gives an entrepreneur a tool to maximize profitability.

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